How to follow clothing news from The Loom Standard: one email per new piece, a free RSS feed, and the opt-out rules US senders must honor.
How to follow clothing news from The Loom Standard runs on one email address and no algorithm. Each new piece reaches subscribers by email once, an RSS feed keeps the archive in their reader, and a small events program covers the trade in person. Opting out takes one click, and US senders have 10 business days to honor it under the CAN-SPAM Act (15 U.S.C. 7704(a)(4), effective January 1, 2004).
How to follow clothing news without a crowded inbox
The Loom Standard sends one email per new piece and leaves the archive to your feed reader, so one address covers every channel.
| Format | What arrives | Cost to the reader | How to stop it |
|---|---|---|---|
| Email newsletter | One message per new piece | Free | One click; 10 business days is the US ceiling under CAN-SPAM |
| RSS feed | Every new piece as it posts | Free | Delete or mute the feed in the reader |
| Events | Trade events and small dinners, held in person | Ticket or guest-list cost | Decline the invitation |
Events carry the reporting into a room. Hosts work from our notes on an ethical whiskey and cigar night when they build the guest list. Readers who want the method behind each piece start from the complete guide.
What The Loom Standard puts in each clothing news email
Each clothing news email from The Loom Standard carries one reported piece, and the certification paperwork sits behind it.
Certification is where the reporting turns checkable. “Every thread, button and accessory have been tested against a list of over 1,000 harmful substances,” OEKO-TEX writes on its STANDARD 100 page (accessed October 2026). Certificates run for one year, and the scheme lists over 35,000 certified companies. Organic claims sit with Global Standards, a non-profit that develops GOTS and GRTS with a team of around 50 people (Global Standards, October 2026).
A label without a certificate number and an expiry date cannot be checked. Buyers can pull current documents from the resource library.
How to stop The Loom Standard clothing news emails
The Loom Standard email opt-out runs on one link, and US law gives a sender 10 business days to honor it (15 U.S.C. 7704(a)(4)(A)). The FTC Can-SPAM Rule adds two conditions: the opt-out address must keep working for at least 30 days after a send (15 U.S.C. 7704(a)(3)(A)(ii)), and no sender may charge a fee or demand a step beyond one reply or one web page (16 CFR 316.5). Readers in the EU can object to direct marketing under Article 21 of the GDPR, which requires the sender to stop processing for that purpose (EUR-Lex, 2016).
The desk keeps the list under its published privacy policy, and a reader can ask for a copy of the address held on file.
How much clothing news you can expect to open
A clothing news email list opens at 35.63% on average and clicks at 2.62%, according to Mailchimp data updated in December 2023. Ecommerce runs lower, at 29.81% and 1.74%. Opens also overstate interest: “Open rate tracking relies on images, so it isn’t 100% accurate,” Mailchimp writes, and the platform excludes Apple Mail Privacy Protection activity from its reports (Mailchimp, October 2026).
Following The Loom Standard costs the reader nothing. Paid newsletters run on a platform cut instead: Substack publishes free and keeps 10% of subscription revenue (Substack support, September 2026), while Buttondown charges nothing for the first 100 subscribers and $9 per month per add-on (Buttondown pricing, October 2026).
The Loom Standard clothing news FAQ
How often does The Loom Standard send clothing news by email? The Loom Standard sends one email per new piece, so the count follows the reporting, not a weekday. Each message links the piece and carries an unsubscribe link.
What does The Loom Standard clothing news RSS feed deliver? The Loom Standard RSS feed carries every new piece as it posts, with the same material as the email. A reader wanting a quiet inbox keeps the feed and drops the mail.
How do I stop The Loom Standard clothing news emails? One unsubscribe link stops The Loom Standard email, and US law caps the delay at 10 business days after a request (15 U.S.C. 7704(a)(4)(A)). No fee and no extra step is allowed.
How much does following The Loom Standard cost? Following The Loom Standard costs the reader nothing. The newsletter and the RSS feed are free, and a desk of textile buyers and former factory quality inspectors writes them.