The Loom StandardAn independent reference for fairly made, natural-fiber men's clothing: how fabrics are grown and sewn, what the labels really certify, and how to buy well and keep it for years.
TThe Loom Standard Editors

The Loom Standard

Contact The Loom Standard: Questions About Labels & Fabrics

The Loom Standard Editors

How do I contact The Loom Standard?

Write to [email protected] and your question reaches the editors’ desk. The site is written by a small independent desk of textile buyers and former factory quality inspectors, so no separate support team forwards your mail. Email is the only channel here: there is no phone line, no office address and no postal form.

What should I write about?

The desk answers four subjects, and all four go to the same address:

  • Fabrics and fibres — how wool, flax and cotton are grown, spun and woven, and why the fibres behave differently in a wash.
  • Labels and certifications — what a claim on a hangtag or a woven label actually covers, and what it leaves out.
  • Buying — whether a garment will hold its shape for years, and what to check before you pay for it.
  • Care and repair — washing, drying, storing and mending so a good garment stays wearable.

What makes a question easy to answer

A photograph of the label settles half of most questions. A standard care label carries five symbols in a fixed order — wash, bleach, drying, ironing and dry cleaning — as the beginner’s guide to reading knitwear care labels from mohairandmore.co.uk (28 June 2026) sets out, so a photo says more than a paraphrase. Add the fibre content, roughly how old the garment is, and where it was bought. If two labels disagree, say which one you trust and why.

What if an article was wrong?

Send the link to the article and the passage you are questioning, and the desk will go back to the mill, factory or certification paperwork behind the claim. Corrections arrive at the same address as everything else, so there is no separate form to fill in.